Social media advertising is a powerful way to communicate your brands products, key messages and services to a wider audience It can allow you to target people with a genuine interest in what you can offer and will in turn, lead to increased...

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Social media platform Instagram announced late last year their intention to start hiding likes on users posts Their thought process behind this is to encourage people to focus more on the content that’s being posted, instead of being concerned and...

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Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages Influencers already have an established and engaged audience who trust and value their opinion...

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LinkedIn is a platform that's exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news Like all social media networks, the platform is always...

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With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and...

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Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm On the other hand, it's also a platform that when used correctly and effectively, can be...

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Influencer marketing has taken the world of social media by storm Almost every brand now has a dedicated section within their marketing strategy for influencers and it's not surprising why Influencers can be a really powerful way to convey your...

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Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers Looking back, it's hard to believe it would be as successful and...

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As digital marketing has been on the rise since the 1990’s, organisations have found it vital to incorporate it into their marketing approach Most companies have been able to identify that the three dominating features are Search Engine...

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The world of marketing looks very different from what it once was Even when considering marketing for a gym, which is an in-person endeavour for the most part, we’re now seeing investment in digital marketing overtaking investment in traditional...

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