Category: Digital Marketing

TikTok can be a very powerful tool for brands However, getting to grips with such a fast-paced and ever-changing platform can be overwhelming A platform with a new microtrend every other day can be daunting, but can also be incredibly successful for...

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible Here we'll walk you through each type of creative that is...

The world of social media moves fast but we've got your back - before you plan your next social-first campaign, check out our latest social media updates round-up below! Instagram test new UGC tool Instagram are testing a new feature that allows...

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits According to Influencer Marketing hub, 82% of brands believe that the quality of customers from influencer campaigns is better than other...

As social media platforms develop, it is becoming more and more connected to other parts of digital marketing - with SEO being one of them A few months ago, we shared a blog on TikTok's new trending terms update that allowed users to see trending...

We're nearly halfway through 2023 and so far, we have seen many updates come and change the way we use social media - both organically and paid With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be...

For many years Sofia Richie was a mid-level influencer known for being the daughter of Lionel Richie and being in with the Kardashians - until now In the space of one wedding (even if it was a million-dollar wedding) she turned herself into the IT...

User generated content (UGC) has become a critical component of social media marketing in recent years It refers to any content created by users themselves, rather than by a brand or business It has become increasingly popular because it allows...

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages In recent years, we've seen this develop to now be utilised as a tool to drive...

As a social media platform that has seen an unprecedented rise in popularity, TikTok has captured the attention of millions of users around the world With its unique video format, catchy music, and viral challenges, TikTok has become a global...