Category: Digital Marketing

It is no secret in the world of social media marketing that video content can help your brand standout An effective video content strategy can both tell the story of your business in a clear, concise way, as well as engage users through striking...

The first quarter of 2023 has come to an end, but social media updates and changes have not! We've rounded up the latest updates below, stay tuned for the latest on TikTok's misinformation battle Instagram introduce search ads Instagram is...

It is no secret that influencer marketing is one of the most popular methods brands use to try and tap into their target demographic It is becoming more influential in the habits of the public with 8 in 10 people admitting to having purchased...

As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of...

With the world of social media constantly evolving, almost anyone and everyone has the ability to become an influencer From Instagram and TikTok, there are so many ways to elevate your brands awareness and image by working with the right influencers...

Amid Brexit (yes, it's back), Twitter chaos and TikTok's algorithm changes - there's lots to keep up on in the world of social media - take a look at our round-up of updates below! Instagram’s live shop closes Instagram have recently removed the...

It's estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day Facebook video is a fantastic tool for marketers, looking to capture a brand's story, promote a campaign or showcase...

2023 continues with a range of constant social media updates and changes, including some interesting new amplification options for your TikTok strategy! Read about this and more in our latest round-up below Instagram test a broadcast...

When it comes to setting up your social media ads, making sure that you've got the right targeting is crucial to ensure they deliver results With so many options it can be hard to figure out which audience best suits your campaign and how to use the...

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry It involves developing relationships with tech journalists, bloggers and influencers, as...