Category: Digital Marketing

User generated content (UGC) has become a critical component of social media marketing in recent years It refers to any content created by users themselves, rather than by a brand or business It has become increasingly popular because it allows...

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages In recent years, we've seen this develop to now be utilised as a tool to drive...

As a social media platform that has seen an unprecedented rise in popularity, TikTok has captured the attention of millions of users around the world With its unique video format, catchy music, and viral challenges, TikTok has become a global...

It is no secret in the world of social media marketing that video content can help your brand standout An effective video content strategy can both tell the story of your business in a clear, concise way, as well as engage users through striking...

The first quarter of 2023 has come to an end, but social media updates and changes have not! We've rounded up the latest updates below, stay tuned for the latest on TikTok's misinformation battle Instagram introduce search ads Instagram is...

It is no secret that influencer marketing is one of the most popular methods brands use to try and tap into their target demographic It is becoming more influential in the habits of the public with 8 in 10 people admitting to having purchased...

As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of...

With the world of social media constantly evolving, almost anyone and everyone has the ability to become an influencer From Instagram and TikTok, there are so many ways to elevate your brands awareness and image by working with the right influencers...

Amid Brexit (yes, it's back), Twitter chaos and TikTok's algorithm changes - there's lots to keep up on in the world of social media - take a look at our round-up of updates below! Instagram’s live shop closes Instagram have recently removed the...

It's estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day Facebook video is a fantastic tool for marketers, looking to capture a brand's story, promote a campaign or showcase...