Category: Social Media

Social media is a powerful tool for people to digest and interact with information regularly As a result, businesses are now in a unique position to capitalise on public opinion by deploying targetted, budget-heavy ad campaigns Social media has...

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of  It’s vitally important to keep on top of these trends, no matter how often they might change,...

The value of social media for small businesses is immeasurable The average social media user spends 25 hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter For this reason, it is vital that small businesses take...

Do you also run a brand online Are you also facing difficulties in tracking the progress of your brand's growth and figuring out what the social media marketing campaigns are doing for you Well, if that's the case, we might have the most fitting...

As we enter another new month and winter has well and truly graced us with its presence, we've taken a look back at the most important social media updates that have taken place in the past few weeks From platforms continuing to enhance e-commerce...

Over the past few years, there has been a significant advancement in social media marketing Previously, strategies were focused on increasing interaction and establishing a more real and personable online presence These days, customer...

Understanding social PPC for your business Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy Why you may ask! Because digital marketers are finding an increase in performance with pay-per-click advertising...

One of the biggest things that businesses need to be doing right now is paying attention to their customer base They need to understand who their customers are, where they are, and what they’re looking for All this information put together can...

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative For this reason, brands must actively represent a diverse range of social groups in their ads, or risk...

As we fast-approach Autumn, and Summer comes to a close, social media has also changed recently with new features being introduced across all platforms  With e-commerce even more prevalent than ever, and reels venturing across to Facebook, here are...