Category: Digital Marketing

2023 continues with a range of constant social media updates and changes, including some interesting new amplification options for your TikTok strategy! Read about this and more in our latest round-up below Instagram test a broadcast...

When it comes to setting up your social media ads, making sure that you've got the right targeting is crucial to ensure they deliver results With so many options it can be hard to figure out which audience best suits your campaign and how to use the...

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry It involves developing relationships with tech journalists, bloggers and influencers, as...

2023 has started with a series of updates across most social media platforms One we've been eagerly awaiting is Instagram allowing native reel scheduling, finally! Take a look at our latest social media updates round-up below to keep you up to...

There are influencers for all sectors and industries across social media, from sleep influencers to parenting influencers and everything in between They are a great way to market your brand and promote a product, service or offering by tapping into...

If you're an SEO marketer and you're not already addicted to TikTok, then you're going to love it a whole lot more after today Their latest update now shows trending SEO terms in the search bar when you search for a query: Generally, this...

Wondering how to make your social media ads work Confused as to why your Instagram campaigns don't convert Have you seen a huge drop off in ad results since last Summer Are you unsure how to improve sales without taking massive risks We hear you The...

As a PR or marketer, you've probably come across social listening tools or you might have even delved into the world yourself Social listening might sound like it's just a social media tool - but it is much more powerful than that! Social media...

Video content is a fantastic way to engage audiences, informing and capturing your brand's message to your target audience in ways which still imagery simply cannot Videos are also a great storytelling device Strong visuals or animation, supported...

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised...