Category: Social Media

With two ‘professionals’ signing up to the site every second, LinkedIn is the global community of business professionals, but how can you tap into this huge audience to launch campaigns that achieve real, tangible business results...

I’m sure you don’t need me to tell you that utilising social media can be great for your business But, are you using social media as effectively as you could be, and maximising your chances of success on platforms such as Facebook...

I’m always fascinated in how certain social media platforms or new features absolutely fly and really resonate with users (Instagram stories, Facebook Live to name just two), while other hyped features, usually breathlessly introduced to the...

Instagram is one of the most popular social media channels, which has seen massive worldwide growth over the last few years The platform experiences millions of unique users each day, and the people of Leeds are definitely no exception!...

We started the year with a bang for our client, luxury Swiss watch brand retailer, Watches of Switzerland Tasked with owning the conversation, being one of the first to bring news from the show and positioning the brand as an industry leader...

Social media is one of many tools organisations can use to promote their brand, build relationships with audiences and enhance brand reputation Consequently, the roles of social media and public relations have become increasingly synonymous over the...

So, in Mark Zuckerberg’s ongoing quest for greater transparency (at least, on the PR front) following the US Elections, he’s just announced plans to throw open the previously hidden world of Facebook advertising While the focus is largely on...

Facebook has recently announced some significant changes that have the potential to impact upon the way we manage communities and post content on behalf of brands everywhere...

Back in April, the annual Facebook F8 conference revealed a heap of new and exciting features heading our way Although mainly aimed at developers, CEO Mark Zuckerberg’s announcements are set to have huge implications for users From apps to virtual...

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions The top two football teams on social media, Barcelona and...