Category: Influencer Marketing

In 2010, only those with a 'celebrity' status were considered to be influencers Fast forward 10 years, and even though celebrities still have a role to play, an 'influencer' can now refer to anyone who has an established social media following and...

Whether we want to or not most of us will have come face to face, or face to phone, with a piece of influencer marketing today If you’re an avid social media user you’ll have become accustomed to picking out sponsored content, but if you’re...

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness When it goes well, it can be a successful mechanism in driving traffic to your website, increasing...

Influencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand However, when it goes wrong it can be a huge marketing disaster! Some of the top influencer marketing...