Category: Digital Marketing

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results No matter the budget you put into your campaign, sometimes it’s clear that an overarching change in strategy is...

There's been some social media updates that have filled us with excitement recently - particularly a highly anticipated Instagram update currently being tested! Here we’ve taken a deep dive into the changes happening across all of the top social...

Over 67% of brands are currently using Instagram for influencer marketing - highlighting its importance within social media strategies It can be a powerful tool for brands - most notable for a way to connect with target audiences, via an authentic...

Content marketing is the process of planning, sharing and distributing relevant and valuable material consistently to attract and retain your ideal target audience The objective is usually to either drive sales, generate leads or build brand...

Facebook may be the largest social networking site in the world, but LinkedIn is considered the out-right largest professional network in the UK and worldwide With over 830 million members and almost 60 million registered businesses, LinkedIn helps...

The social media world continues to change and update as platforms try to keep up with one another and introduce new features Take a look at the most important updates here: Instagram expands story time limits Instagram have recently increased...

Influencer marketing is a really powerful tool that should be considered for any social media strategy Not only is it a great way for brands to connect with their target audiences for brand awareness, it can also lead to conversion for a product or...

We’re always staying on top of the latest social media updates and trends to make sure our social content is relevant and engaging for our target audiences - take a look at our latest round-up below! Instagram After an array of changes to reels...

TikTok has truly taken the social media world by storm As the most downloaded app of 2021, TikTok has surpassed over one billion active users on the platform, providing endless centertainment from creators around the world Formally recognised as...

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform We’ve zoned in on the most significant recent changes that will impact upcoming social media activity Take a...