Tag: social media

It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success Here's a round-up of what’s changed throughout May and key trends to keep on top of...

Both organic and paid social media landscapes are constantly evolving, as platforms continue to shrink organic reach to encourage paid sponsorship Social media is no longer just about engaging in conversation - it’s now a leading channel for...

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of  It’s vitally important to keep on top of these trends, no matter how often they might change,...

Do you also run a brand online Are you also facing difficulties in tracking the progress of your brand's growth and figuring out what the social media marketing campaigns are doing for you Well, if that's the case, we might have the most fitting...

Social media is an increasingly important element in a successful crisis management approach With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating...

As we enter another new month and winter has well and truly graced us with its presence, we've taken a look back at the most important social media updates that have taken place in the past few weeks From platforms continuing to enhance e-commerce...

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative For this reason, brands must actively represent a diverse range of social groups in their ads, or risk...

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience Social media advertising continues to...

It's been quite the March for all things PR & social! It was the month that saw some major PR fails from global brands (cough we’re looking at your International Women’s Day stunt Burger King), we all watched THAT Oprah Interview, it marked...

The algorithms across all social media platforms can be tricky to figure out And the chances are, that as soon as you think you’ve cracked it – they change again! Luckily, there are some methods and ideas to increase engagement levels that stand...