Tag: social media

Despite the fact that there's been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site There are over 27 billion active accounts on the platform - which when it comes to...

Following on from January’s good and bad PR campaigns round up, which you can find here, we thought it was time to delve into February’s Let’s jump right in and have a look at some of the campaigns that were up to scratch in February and the...

Due to the ability it gives businesses and organisations to target audiences quickly and effectively, social media advertising has grown substantially in popularity There has been a move away from attracting consumers through ‘organic posts’...

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy This is because influencers have a trusted, engaged audience who view them...

The Superbowl is a prestigious and renowned event for any brand to advertise at due to its popularity and large engaged audience Jeep made headlines at the Superbowl by becoming the first brand to work with "the boss" Bruce Springsteen Prior to this...

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops...

LinkedIn is known amongst B2B professionals as a sleeping giant Despite its highly engaged member base, functionality and innovation across the platform is often frustratingly slow That said, this dinosaur of a social network is catching pace And...

You've probably noticed Instagram's latest addition to the platform; Reels The feature has been around for a few months now and whilst influencer's are uploading in their millions, we noticed not so many brands have found their feet Reels are a new...

Influencer marketing is a strategy that most brands utilise as part of their communications in order to promote a product, raise brand awareness or to convey a message It can be highly successful when influencers align with brands and portray the...

Inspired by the Sunday Times Good University Guide 2021, we've compiled our very own whitepaper looking at universities across the UK that are the most influential on social media The report explores how the rankings translate to the world of social...