Category: Public Relations

It’s no secret that the traditional PR measurement model is woefully ill-equipped to deal with today’s integrated online PR campaigns, and new, data-driven methodologies have emerged to effectively tackle social media PR...

Time is ticking away and we are now five months into 2013 and after several stonking PR campaigns in 2012 which we shared with you lovely people in our lengthy review last year, we felt it was only right to analyse some of the best of 2013...

From the past two years I have spent studying PR, I have noticed more than ever the increase of organisations using online platforms to do their jobs and speak with their friends...

Google Regular pranksters Google certainly did not disappoint this year! Now I could probably write a whole post purely on Google’s April Fools stunts from yesterday, but I’ll cut to the chase:...

That old saying ‘forewarned is forearmed’ can be applied to many fields – and most especially to when you’re being interviewed by a journalist...

With the boundaries between private and public becoming ever more unclear these days, it is essential that you represent yourself properly on all the different social media channels It is quite shocking to see that, even in the present day, with...

It’s almost that time of the year again which most of us dread Red roses and pink love hearts smeared over every shop, no chance of table reservations and a depressing 24-hours for all singletons – its Valentine’s Day But love it or hate it,...

For many, starting a career in Public Relations is not easy But just how do you go about getting into the industry Well, there are several interesting aspects to consider:...

Prior to my internship with Prohibition PR, I had no idea what Public Relations was and how it worked Having gained three months experience now, I am amazed at how much I have learned in such a short period...

For a number of years I have heard people say “no news is bad news” so is any news good news It has been a phrase I wasn’t sure I agreed with up until quite recently when I read about the ill-fated Susan Boyle’s Tweeting mishap on Twitter...