Category: Public Relations

As Wimbledon comes to a close and the hype dissipates, we felt it was only right to reflect on the top brand activations from the 2013 tournament With so many brands fighting for attention, one thing’s for sure - it wasn't just strawberries and...

Don’t be afraid the agency is not as scary as the name may seem, except Chris Norton, watch out for him! I had no idea, clue, understanding, gist or hint about Public Relations, the term I like to use for myself in a situation like this is ‘I...

It’s no secret that the traditional PR measurement model is woefully ill-equipped to deal with today’s integrated online PR campaigns, and new, data-driven methodologies have emerged to effectively tackle social media PR...

Time is ticking away and we are now five months into 2013 and after several stonking PR campaigns in 2012 which we shared with you lovely people in our lengthy review last year, we felt it was only right to analyse some of the best of 2013...

From the past two years I have spent studying PR, I have noticed more than ever the increase of organisations using online platforms to do their jobs and speak with their friends...

Google Regular pranksters Google certainly did not disappoint this year! Now I could probably write a whole post purely on Google’s April Fools stunts from yesterday, but I’ll cut to the chase:...

That old saying ‘forewarned is forearmed’ can be applied to many fields – and most especially to when you’re being interviewed by a journalist...

With the boundaries between private and public becoming ever more unclear these days, it is essential that you represent yourself properly on all the different social media channels It is quite shocking to see that, even in the present day, with...

It’s almost that time of the year again which most of us dread Red roses and pink love hearts smeared over every shop, no chance of table reservations and a depressing 24-hours for all singletons – its Valentine’s Day But love it or hate it,...

For many, starting a career in Public Relations is not easy But just how do you go about getting into the industry Well, there are several interesting aspects to consider:...