Author: Abbey Gray

Junior Account Manager at Prohibition PR. First class journalism graduate, passionate writer and novice baker! Based in Leeds.

There are many types of features, stories and press releases that are regularly pitched to the media and one type that’s fairly common, particularly around this time of year, is product placement This could be a new product launch, a limited...

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Sometimes it can seem as though there simply isn’t enough time in the day to complete all of the tasks that you need to do Of course it also doesn’t help that life can be very unpredictable and you simply don’t know sometimes which things will...

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Posted on Categories Tips and advice

When you secure media coverage, whether it’s a news story, a feature, a case study, product placement or a comment opportunity, you want to ensure you’re making the most of it and getting it in front of as many eyes as you can With that in mind,...

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Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness When it goes well, it can be a successful mechanism in driving traffic to your website, increasing...

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Influencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand However, when it goes wrong it can be a huge marketing disaster! Some of the top influencer marketing...

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Often people find themselves in a position where they are posting for the sake of posting or are sharing content that isn't well engaged with - which makes the effort of sharing content almost seem like it's not worth it The key to having a...

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At Prohibition we always look to create engaging content for clients and thrive at the opportunity to produce an integrated campaign that celebrates a brand For luxury British teatime treats brand, Cartwright & Butler, our summer brief was to...

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Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way Since almost all brands are now doing using video in their...

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Update if you love this post, you can also see our post on the top 11 crises of 2020 too We’re halfway through 2019 and a handful of crises have already occurred Some of these came to light by members of the public calling brands out on social...

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Working with influencers can be a really effective way to get your product, brand, campaigns and messages in front of your target audience Of course, this is only valuable if you ensure you work with the right people that have a truly engaged...

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