Tag: public relations

Following on from January’s good and bad PR campaigns round up, which you can find here, we thought it was time to delve into February’s Let’s jump right in and have a look at some of the campaigns that were up to scratch in February and the...

The first month of the year was an interesting one across the board With lockdowns and restrictions galore, it wasn’t exactly the new beginning that we may have all wished for However, the world of PR did give us some campaigns to smile about and...

With the fast-paced digital world that we all live in – staying relevant and front of mind has never been more important for brands PR can help brands reach a wider audience, promote products, offerings and services and also ensure that they stand...

Whenever faced with a bad, negative or stressful situation – there are two options You can either deflect and avoid it or you can embrace it and make the most of it Of course, it’s no secret that COVID-19 has been one of the biggest crises...

It’s the age old challenge for start-ups, PR execs and marketers Is there really a hard and fast way to pitch to a journalist successfully This is a great question, and one that comes up more and more in our workplace, at social events and at...

This current time is a period of change and adaptation for many – including journalists The news agenda has changed and what once might have been front page news simply might no longer be of interest As the UK adapts to lock-down life, the content...

As digital marketing has been on the rise since the 1990’s, organisations have found it vital to incorporate it into their marketing approach Most companies have been able to identify that the three dominating features are Search Engine...

When planning a photoshoot there’s a lot to consider Depending on the size of the shoot, the production, your team and the number of shots or videos needed - preparation could start weeks or months in advance Whilst clients may initiate the idea...

Public relations and marketing within the education sector rely on cultivating and managing relationships with prospective and current students and alumni The use of social media campaigns has become an essential tool to help universities recruit...

Popular media representations often paint an oversimplified picture of what a career in PR entails Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as...