Category: Content Marketing

Content marketing is the process of planning, sharing and distributing relevant and valuable material consistently to attract and retain your ideal target audience The objective is usually to either drive sales, generate leads or build brand...

Podcasts have risen in popularity significantly over recent years and they can be a very powerful tool for businesses wanting to reach their target audiences and communicate key messages Here we've taken a look at the background of podcasts and...

Well, we're not quite sure where the past year has gone! 2021 seems to have flown by and there's nothing quite like Christmas to bring some joy and warmth to our lives and end the year on a high This year, we're back with another round-up of some of...

We don’t need to sell you on the benefits of content marketing If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you When...

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national...

Ah 2020 What a year it’s been! Despite the ups and downs that have come with this year, the festive season is almost in full swing to lift out spirits and end the year on a positive note Christmas adverts have been hitting our screens for weeks...

The world of marketing looks very different from what it once was Even when considering marketing for a gym, which is an in-person endeavour for the most part, we’re now seeing investment in digital marketing overtaking investment in traditional...

We’re not going to teach you to suck eggs You understand the importance of content In fact, you knew that in 2019, and 2018 and the year before that So –what’s really new in content What’s going to get us spinning on our heels in 2020,...

Influencer marketing is at the forefront of an advertising revolution Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services  However,...

The rise of video content has made it an exciting time to have a presence in the production industry As we transition into 2020, emerging technologies are continuing to change the way we build and consume content New equipment, formats and...