Author: Emily Wiswell

Unless you’ve been living under a rock over the past week, you will probably have heard of, and most likely signed up to the latest Meta platform - Threads  Mark Zuckerberg's response to the downfall of Twitter was to create an almost...

A recent study conducted by EnTribe has found that 90% of people no longer trust influencers The study also noted that consumers are more likely to purchase from brands that share UGC and reviews from real-life customers  In the age of social...

TikTok can be a very powerful tool for brands However, getting to grips with such a fast-paced and ever-changing platform can be overwhelming A platform with a new microtrend every other day can be daunting, but can also be incredibly successful for...

For many years Sofia Richie was a mid-level influencer known for being the daughter of Lionel Richie and being in with the Kardashians - until now In the space of one wedding (even if it was a million-dollar wedding) she turned herself into the IT...

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages In recent years, we've seen this develop to now be utilised as a tool to drive...

It is no secret that influencer marketing is one of the most popular methods brands use to try and tap into their target demographic It is becoming more influential in the habits of the public with 8 in 10 people admitting to having purchased...

With the world of social media constantly evolving, almost anyone and everyone has the ability to become an influencer From Instagram and TikTok, there are so many ways to elevate your brands awareness and image by working with the right influencers...

It’s hard to believe that it’s already been more than two weeks since the CIPR Yorkshire and Lincolnshire Pride Awards held at the Queen’s Hotel in Leeds As we all filed into the venue and found our seats, it’s safe to say that the team was...

What is Facebook Advertising Three years after the launch of one of the most prolific social media platforms, Facebook made the lucrative decision to launch an advertising capability within the channel Facebook advertising has become known within...

Peaky Blinders fever has swept the nation – from flat caps and braces to feather boas and flapper dresses… and it’s even reached the North!...