Digital PR Agency

Digital PR, or Digital Public Relations, is a crucial aspect of any modern marketing strategy. In today’s digital age, where the internet is the go-to source of information for many people, businesses need to establish a strong online presence and maintain a positive brand image. This is where Digital PR comes in.

Digital PR involves creating reactive, planned, and proactive campaigns which are then turned into press releases and outreached to media publications to achieve backlinks.

As part of the process, PRs have a network of journalists, bloggers, and influencers to build strong relationships for added campaign success.

Enhance Organic Performance

As mentioned briefly above, by gaining high-quality backlinks our team can indicate to search engines that your site is trustworthy. Digital PR compliments the trust part of Google’s E.A.T. ranking factors, especially backlinks from major publications that have a higher domain authority (DA) score.

By building authoritative links our team will improve your SEO score, as well as the rankings for your target keywords and product pages. It’s common knowledge that the higher you appear on search results, the more traffic you will come to your website. If you’re struggling to compete in the top 10 on Google, we can get you there.

There’s no expense when it comes to the state of the link, our team only targets publications that will create greater visibility and referral traffic for your site. Whether you want an authoritative link on the BBC, GQ, or Forbes, our digital PR campaigns will secure it.

Product Spotlight

Digital PR helps to put your product in the spotlight, by prompting users to visit a landing page as part of the campaign. So if you’re wanting to promote a specific product, our team can implement creative hero campaigns, advertisements, unique data pieces, or influencer campaigns that will drive search demand and conversions.

Digital PR content consists of interactive on-site assets such as bespoke leaderboards, guides, guest articles, and other pieces of creative content. These digital PR campaigns offer a direct way of engaging with your audience by allowing users to respond on social media or via your website, as well as directing users to make a purchase or find out more information about your services in a fun and visual way.

Over the past 10 years, our specialist PR team has built long-lasting relationships with journalists and has unparalleled knowledge of the news agenda. It doesn’t matter whether you’re a big player in the industry wanting greater online visibility or an independent store wanting to generate more walk-ins, we have the media contacts that will get you the online coverage you need.

Grow Your Share Of The Market Through Sales

An effective PR strategy will drive brand mentions, which will encourage more users to your site and drive purchases – it’s these earned links and purchases that will dominate your share of the market online.

Market share indicates the volume of online traffic your business has online. Therefore holding a large percentage of the market, not only represents the strength of your brand’s voice online but grows your reputation and positions you as a market leader. By growing a strong and loyal customer base through digital PR, we can entice prospective customers to follow suit existing customers.

Builds Trust Amongst Consumers

Digital PR helps to feature your brand name on credited media outlets, which will not only build authority online but among consumers. It’s this coverage that will make you an expert in your field and position you as the ‘go-to’ operator.

This trust will also attain a higher quality of lead – due to them already being an active listening audience – pushing them further down the sales cycle. From this, we can turn leads into customers, into brand advocates, and eventually loyal customers that will keep purchasing for a lifetime.

Video Marketing To Heighten Creatives And Campaigns

To heighten creative digital PR campaigns further, our creative team can produce a variety of engaging content formats that will create stories worth talking about for the long haul. Video content online is only surging more and more in consumption every day, so this is a marketing technique that shouldn’t be ignored.

Whether it’s to support or feature at the forefront of campaigns, our team knows what creative content will drive press attention and which won’t.

For the foreseeable, with billions of people using the internet on a daily basis, it is essential to make sure that your business can be easily found online.

Through various digital marketing strategies such as search engine optimisation (SEO), social media marketing, content marketing, and pay-per-click advertising, you can improve your website’s ranking on search engine results pages (SERPs), making it more likely for potential customers to discover your business when they search for relevant keywords.

No matter the industry, our ethos when it comes to work is to create, engage, and convert. We’ve delivered many successful digital PR campaigns for many leading brands in a range of industries; luxury, retail, food and drink. We can do the same for you!

We’ve all seen it, PR campaigns from brands that have gone horribly wrong. What’s even worse is when it’s in the public sphere for the world to see, especially if it’s not dealt with quickly. In the world of social media, there’s no stopping it from being shared with friends and across the whole digital community.

One bad campaign and you could turn customers away for life. This is where we come in, we can manage your online reputation to prevent any PR disasters from happening. Or even better, let us handle your digital PR campaigns to ensure media relevance.

Our team of PR specialists, offer unparalleled access to global expertise and insight across the full spectrum of communications – from media relations and stakeholder engagement to social media strategy and digital advertising.