Category: Digital Marketing

After much deliberation our client Audio-Technica has announced their top 20 summer tracks following their Sounds of the Summer campaign They received such a large amount of varied entries they decided the only way to determine the ultimate top...

I have just read a post by PR blogger Sherrilynne Starkie in which she highlights a new tool which has been launched called InMaps Basically the new service allows you to visualise your connections on Linked-in, it accesses the api and creates a...

Ah, Twitter Some people still scoff at the supposed mundanity of many tweeters and the site’s alleged lack of visual excitement when compared to Facebook, but the San Francisco-based service is now five years old and has attracted a very...

By now, most bloggers understand how important guest blogging is to the success of your websites Gust blogging can bring you extra visitors, give you more coverage, and can give you the chance to get to know some of the biggest names in your...

I love this case study from Mercedes Benz about its Tweet Race The premise is basically real people race cars that are powered by real tweets, the campaign created a lot of buzz especially around the fact whether the technology actually...

It was sometime in 2007 that I first began hearing my friends and colleagues talking a new website called ‘Facebook’ I didn’t get it Oh, I got the basic principle – that you could post photos of yourself and share details of your latest...

You wouldn’t wish it on your worst enemy – Japan is not only reeling from the double disaster of last week’s earthquake and tsunami – it’s on the cusp of a third devastating catastrophe due to the potential nuclear meltdown emanating...

I was tweeted this morning by my good friend Adrian Johnson who was recently inspired by the PR Week Power Player list which is based on the original PR Week Social Media Power Players list The PR Week list has been created by Andrew Bruce Smith...

I love it when somebody uses social media a little differently, rather than following the sheep and simply setting up the usual channels I like it even more when someone goes out there and tries to do something a bit creative and different Step...

One of Twitter's most distinctive features is its 'follow' mechanism You can 'follow' other tweeters and thereby see their tweets in your timeline, but they are under no obligation to follow you back This is in stark contrast to Facebook, where you...