What is Pinterest?
Pinterest is basically a search engine, and consumers are continually searching for concepts, goods and solutions to their problems. While people use Facebook to communicate with their friends, Pinners (as they prefer to be called) are continually looking for products and ideas and are much more likely to be involved with your media. You’re finding ideas (or pins) about other people’s pinboards and repining those concepts to your pinboards.
Pinning your content promotes your latest posts and goods, but you can also boost your profile by sharing the pins you’ve found while browsing the internet. Make sure the keywords used in the pin title suit the keywords in your post for best results. There is an incredible variety of subjects on the web, and unlike other social media platforms, pinners are actively looking for goods and solutions.
History of Pinterest
Ben Silbermann, alongside a few programmers, started the project in 2009. For the first year and a half of Pinterest’s development, it would be operated out of a small apartment by Silbermann and a few programmers. The closed beta launched in March 2010, and 9 months later it had 10,000 users with Silbermann contacting the first 5,000 and giving out his personal mobile number to get feedback and even meeting up with a few. In March 2011, the iOS app was launched and was downloaded more than they anticipated, and in August 2011, the iPad app was launched. Pinterest Mobile was released in the following month for all other mobile devices. In December 2011 it became one of the top 10 social network services according to Hitwise data, bringing in 11 million total users per week.
Advertising on Pinterest
While advertising content on Facebook or Twitter might have an average shelf life of around a few hours, advertising on Pinterest is somewhere around 30 days or more due to the nature of how Pinterest works. Pinterest is far more than a paradise for beautiful pictures of wedding dresses and home decor – it’s a powerful advertising platform for your company. Pinterest is a social media platform where the image and the visual representation of your products reign supreme. Your Pinterest advert should be visually appealing, motivating and inspiring to its audience, but businesses and companies need to be clear who their target audience is. A business knowing what their Pinterest ads campaign is hoping to achieve will be the first task to tackle. Clear goals shape the advertising strategy and with that the demographics you’re aiming your campaign at whether it be by geographical location, gender, the device that they use, or by their interests and keywords search history.
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Pinterest Statistics
comScore reported that for January 2012, Pinterest had 11.7 million unique U.S. visitors making it the fastest social media website ever to break through the 10 million unique visitor mark. Pinterest has 219 million active monthly users, and they are twice as likely to say that their time spent on Pinterest was time well spent. roughly 80% of users on Pinterest identify as women which is significant, considering women aged between 25 – 54 make 80% of the household purchasing decisions. By 2020 ad revenue for Pinterest is said to surpass one billion dollars.
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