Luxury teatime treats brand, Cartwright & Butler, wanted to drive consumer awareness of its Christmas collection and crucially, drive
sales throughout the festive period.
The key campaign objective was to secure authority links to the Cartwright & Butler website in order to drive traffic and conversions through digital PR.
Create:
Prohibition conducted a media audit, identifying opportunities for the brand’s food and drink products to be featured, predominately aiming for online publications, and ensuring links to the website were pushed in all pieces.
Engage:
We then developed a programme of themed pitches around Cartwright & Butler’s Christmas collection, including a programme of product sampling to add another newsworthy angle to the “Christmas Wrapped Up” campaign.
Convert:
- 78 pieces of coverage in key national, regional and lifestyle media (49 of which contained a direct URL link to Cartwright & Butler’s website)
- 8% uplift in sales attributable to integrated PR activity
- A piece in The Telegraph alone generated around 4K clicks to the website and led to corporate business for Cartwright & Butler
