Early last Thursday morning, the Prohibition PR team travelled to the Yorkshire Sculpture Park to host a special breakfast seminar on advanced community management as part of our Training Series. A variety of business and marketing experts from all over the country came across to evaluate their current digital and social media strategies and, more importantly, to find out how to adapt and improve them.
Prohibition PR founder Chris Norton led the session, in which he covered all areas of strategic community management; from the effective use of social media for business, to making full use of specialist insights tools to measure online success. The main focus of the presentation was to offer a genuine insight into how to turn online ‘fans’ and ‘followers’ into real customers – a concept with which many businesses still seem to struggle with.
After refreshing with a quick tea break and a huge bacon sandwich, Julia Dettler from Search Laboratory took to the stage with her presentation on SEO and best practices in corporate blogging.
The issues raised in the seminars obviously resonated with the audience, because following the session; we had some really interesting questions and discussions.
If you missed out on this event, you can watch the full presentation here on our YouTube channel and if you have any questions, just contact Emily on 0845 519 6942 or you could go really crazy and actually tweet us.