You know I love Coke from my own blog posts and I don’t know how much of this video is staged but I love it – brilliant stuff guys! I want to have a go.
Here is the bumf:

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL.
However, the tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.
To find out more about #CokeZero007 :

YouTube video

About Chris Norton

Founder of Prohibition, listed in the world's top 30 marketing bloggers and an award winning online PR and crisis management specialist. Co-author of Share This Too.