I had to share this video as I think this is a brilliant campaign from the Brittish Heart Foundation that has combined humour with a serious issue.
Many people in the UK don’t know how to give CPR and the idea of doing it to the music of Stayin Alive is just genius. If it saves one person’s life it will be a campaign worth doing.
Well done to all of those involved.

YouTube video

About Chris Norton

Founder of Prohibition, listed in the world's top 30 marketing bloggers and an award winning online PR and crisis management specialist. Co-author of Share This Too.