Huthwaite – What is SPIN Marketing?

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Your customers have never had so much information. The sheer number of communication channels available to marketers has provided a platform for engagement and transparency like never before.

Marketers now talk about multichannel and omnichannel strategies which also bring with them the potential for a dramatically reduced cost of sale. This has led to a deluge of supplier activity and messaging from all sides and on every available platform.

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