Increasing brand awareness and driving sales for Cartwright and Butler with the launch of the ‘Poshnic’
The task
Increase brand and product awareness in the Yorkshire region.
The solution
An integrated social media and PR campaign via the ‘poshnic’ concept. The activity included hosting a regional influencer event at Yorkshire Sculpture Park, with a chef and Great British Bake Off contestant, to create a poshnic using the brands products. This was supported by PR, video and social media content.
Impact
- 15 Pieces of regional coverage achieved
- 23,309 people reached in Yorkshire
- 5,059 organic social media engagements
