Case study · Energy & Utilities
EQUANS UK and Ireland is one of the UK’s largest facilities management and built estate providers. It needed a high-quality social presence to show its work across the energy, digital and industrial transitions. We plan, create and publish its LinkedIn content, organic and sponsored. Since January 2026 it has earned more than 2 million impressions and 9,000 new followers.
- 2M+ LinkedIn impressions since Jan 2026
- 9K+ new followers
- 140+ posts published
- 14% average engagement rate
- Client EQUANS UK and Ireland
- Sector Facilities management, energy and built environment
- Services LinkedIn strategy, content, paid social, reporting
- When Ongoing, results since January 2026
- Audience Clients, partners, prospective employees
- Channels LinkedIn
What did EQUANS need?
EQUANS works across the energy, digital and industrial transitions. Its LinkedIn needed to reflect that national role, with content good enough to match the work.
- Business objective: build EQUANS’ reputation with clients, partners and future employees.
- Communication objective: grow visibility and engagement on LinkedIn with a consistent, high-quality presence.
What was the insight?
LinkedIn rewards consistency and variety. A mix of video, static and carousel posts, planned with the client, keeps people coming back.
The idea was plan it together, publish it well.
What did we do?
- Content planning. We plan content with EQUANS and advise on the best format for each story.
- Organic and sponsored posts. We draft and publish both.
- Audience mapping. We keep refining who we reach.
- Strategic reporting. Regular reports show what is working.
What did it achieve?
Results by stage of the AMEC evaluation framework, with the source for each figure.
| Stage | Measure | Result | Source |
|---|---|---|---|
| Outputs | Posts published | 140+ | LinkedIn analytics |
| Outputs | LinkedIn impressions since January 2026 | 2M+ | LinkedIn analytics |
| Out-takes | Average engagement rate | 14% | LinkedIn analytics |
| Out-takes | New followers | 9K+ | LinkedIn analytics |
What did EQUANS get from it?
A LinkedIn presence that matches the scale of the business, with engagement well above typical corporate levels.
What did we learn?
- Mix the formats. Video, static and carousel each played a role.
- Report to improve. Regular reporting kept the plan sharp.
- What we would do differently. link LinkedIn activity to website visits, enquiries and applications, so we can show business outcomes.
