Create
We acquired a YouTube-first strategy, positioning the high street luxury jewellers as the perfect destination for all your gift giving needs at Christmas. It was imperative that the Goldsmiths brand be featured throughout the film, with shorter edits to drive online sales.
Engage
Prohibition focused the campaign on ‘The Gift of Giving’ theme, presenting a film idea that featured three gift-giving scenarios that would appeal to the target audience while evoking emotion and driving brand awareness.
We created a feature-length edit, plus three shorter ‘story’ edits to be used as True-view YouTube ads and shorter product-focused 6-second bumper edits that were utilised as part of the paid strategy.
An additional campaign photo-shoot and creative content allowed us to create assets and POS that used across various touch-points including social channels and the Goldsmiths website.
Convert
- The videos have had more than 1.7million views on YouTube alone
- The paid strategy generated over £1M in total sales – a topline multichannel ROI of £7.94
