Case study · Property
Potter Space was at a critical point of growth, and its managing director, Jason Rockett, needed a higher profile. We helped him define his story and point of view, including his past as a professional footballer, then took it to the media. He won the Property Week Big Interview slot, 25 commentary pieces and eight speaker appearances.
- 1 Property Week Big Interview
- 25 media commentary pieces
- 8 speaker appearances
- 500K+ media reach
- Client Potter Space
- Sector Industrial and logistics property
- Services Leadership profiling, media training, thought leadership
- Audience The property industry
- Channels Property trade media, conferences
What did Potter Space need?
Potter Space needed leadership visibility to support its reputation and relationships as it grew.
- Business objective: support growth through reputation and relationships.
- Communication objective: raise Jason Rockett’s profile as a property leader in the titles and events the industry follows.
What was the insight?
A professional footballer turned property boss is a story. His view on property is the reason to keep listening.
The idea was a leader with a story and a point of view.
What did we do?
- Goals, story and mission. We worked with Jason to define what he wanted and what made him different.
- A clear point of view. We shaped his views as a property leader.
- Media and speaking. We pitched him for comment, interviews and speaking slots.
What did it achieve?
Results by stage of the AMEC evaluation framework, with the source for each figure.
| Stage | Measure | Result | Source |
|---|---|---|---|
| Outputs | Media commentary pieces | 25 | Prohibition coverage log |
| Outputs | Media reach | 500K+ | Prohibition coverage log |
| Outputs | Speaker appearances | 8 | Prohibition campaign reporting |
| Impact | Property Week Big Interview slot | Secured | Property Week |
What did Potter Space get from it?
A leader the industry recognises. Jason landed the Property Week Big Interview and became a regular voice in the trade.
What did we learn?
- Find the human angle. His football career opened doors.
- Back it with substance. A clear view kept journalists coming back.
- What we would do differently. track new relationships and opportunities that come from each appearance.
