Case study · Family & Children
RyRy Compact was a start-up launching a luxury compact car seat into a category owned by big names. It had almost no following. We built a parent-led social feed, art-directed a product shoot and made 96 launch assets. In five months its following grew from 100 to 2,342.
- 2,342 new fans
- 23x follower lift
- 5 months
- 96 launch assets
- Client RyRy Compact
- Sector Parenting products
- Services Social media strategy, content, paid social, community management
- Audience Parents of toddlers
- Channels Organic and paid social
What did RyRy Compact need?
RyRy Compact designed a luxury compact car seat for toddlers. Parents already trust the established brands, and RyRy had no audience of its own.
- Business objective: build demand for the car seat at launch.
- Communication objective: build awareness among parents and credibility as a real rival, growing an engaged following from a standing start.
What was the insight?
Parents buy car seats on safety and trust, but they notice design. Every post had to show the seat’s detail as clearly as a shop floor would.
The idea was a feed that sells the design: aesthetic, parent-led and consistent.
What did we do?
- A product shoot. We art-directed a shoot to show the seat’s design and detail.
- 96 launch assets. We built a library of 96 assets so the feed stayed fresh.
- A parent-led feed. Regular posting and real parent content built trust.
- Paid boosting and daily community management. Paid social grew reach, and daily replies turned followers into a community.
What did it achieve?
Results by stage of the AMEC evaluation framework, with the source for each figure.
| Stage | Measure | Result | Source |
|---|---|---|---|
| Outputs | Launch assets created | 96 | Prohibition campaign reporting |
| Out-takes | New followers in five months | 2,342 (from 100) | Social platform analytics |
| Out-takes | Follower lift | 23x | Social platform analytics |
What did RyRy Compact get from it?
A launch audience it did not have before. In five months RyRy went from 100 followers to 2,342, with a feed that shows the product at its best.
What did we learn?
- Invest in the shoot. Strong product imagery carried every post.
- Show up daily. Community management built trust as fast as paid reach.
- What we would do differently. track clicks and sales from social from day one, so growth in fans can be tied to orders.
