Integrated Marketing Agency in Leeds: PR, Social, Content, Creative and Video in One Team

An integrated marketing agency plans, produces and measures PR, social media, content, creative and video as one campaign, run by one team against one set of business objectives. Prohibition PR is an independent, Leeds-based UK agency combining media relations and digital PR, social, content, creative and in-house video production in one team, on one plan and one report.

Prohibition PR is an independently owned agency of around 28 people in Leeds, working across the UK, that delivers earned media relations and digital PR, social and influencer marketing, content and video production, and creative campaign development from one team of specialists sitting in one office. Here, "media" means earned media and digital PR rather than paid media planning and buying, a distinction worth checking with any agency on your shortlist. We are also a member of the Worldcom Public Relations Group, which gives UK clients access to partner agencies in 39 countries when a brief crosses borders.

The problem you are trying to solve: three suppliers, three plans, four reports

The search for one team starts when the current set-up has become expensive in ways the invoices do not show. A PR firm holds one plan, a social agency holds another, a content or video studio works from a third brief, and the messaging drifts a little further apart with every round of amends. Planning is duplicated three times over. Reporting arrives in three formats measuring three different things, and someone in your team spends the first week of every month stitching them into a fourth version for the board.

The hidden cost is accountability. When a launch underperforms, the PR agency points to the social content, the social agency points to the creative, and nobody owns the commercial outcome. Consolidation is less a procurement saving than a way of putting one name against the number that matters.

What "integrated" means at Prohibition PR: the capability map

The word integrated is used loosely across the industry, and a service list on a website does not tell you whether the people behind it actually work together. So here is precisely what sits in house at Prohibition PR, grouped the way we plan it. The specialists behind these disciplines sit together in one Leeds office, and video runs through our own production arm rather than a freelancer network.

What we do not do: Prohibition PR is not a media planning and buying agency. Paid social to amplify campaigns we have created is in scope, but we do not act as your media agency for TV, out-of-home, print or programmatic, and we do not build websites. If you need those alongside the disciplines above, we will say so and work alongside your media agency rather than pretend to cover it.

That boundary is also the practical difference between an integrated communications agency and a full service marketing agency. An integrated marketing & PR agency like ours goes deeper on earned, owned and social communications, and joins them up with creative and video production so that one idea can be executed everywhere it needs to appear without a hand-off between suppliers.

How one team runs it: Create, Engage, Convert

Integration only works if the planning method forces it. Ours is Create, Engage, Convert, and the same three stages apply whether the brief is a national FMCG launch, a B2B thought leadership programme or a public sector behaviour change campaign.

Create: start with the audience and the business challenge

Before any channel is chosen, we use audience research, social listening and market data to define the actual problem: who needs to think or do something differently, and what is currently stopping them. This stage produces one insight and one set of objectives that every discipline plans against, which is why there is one kick-off meeting rather than three.

Engage: one idea, flexed across earned, owned and social

The creative idea is developed with PR, social, content and video specialists in the same room, so it is built from the start to earn coverage, hold attention in a feed and carry a story on film. The press angle, the influencer brief, the video treatment and the social calendar come from the same concept, produced by the same people, on one timeline.

Convert: measure against commercial KPIs, reputation and behaviour

We report all activity in one framework using AMEC-aligned proINSIGHTS, which links outputs to outcomes such as sales, listings, web traffic, sentiment, share of voice and sign-ups. You get one report showing what the combined activity did to the number you care about, rather than three decks arguing about attribution.

Proof that the integration is real

The test of an integrated marketing agency is whether published results show several disciplines producing one outcome. These are ours, with the disciplines named.

CEWE, Life in Colour. Prohibition PR combined media and influencer relations, an Instagram competition, photo restoration creative and a campaign video for CEWE. The campaign reached 2.4 million people across media and influencer relations, secured 11 pieces of coverage including Mail Online and the Daily Express, delivered 5,164 campaign video views and 2,171 competition landing page visits, and grew CEWE's organic Instagram reach by 10,000 over two months.

Interflora, The Hardest Job in the World. Research, a creative campaign concept, PR, influencer relations and digital activation from one Prohibition PR team produced a 9% like-for-like sales uplift, 73 pieces of coverage, a 26% rise in positive sentiment and an 88% rise in social engagement.

Yorkshire Water, the world's first poo-powered pub. A creative concept, media relations, in-house video and paid social delivered 19 pieces of coverage with a 72.5 million circulation, five broadcast hits, 238,671 video views and 100% positive sentiment, and won CIPR Best Small Budget Campaign.

Podcasting as an owned channel. Our own show, Embracing Marketing Mistakes, has held a top five position in the UK Apple Podcasts Marketing chart for 14 months and passed 550,000 downloads. For clients, Huthwaite International's Mastering Sales and Negotiations held the UK Apple Business top ten for three months and generated direct training leads, and the podcast we produce for Air has grown to 20,000 downloads. Each is planned, filmed, edited and promoted by the same in-house team that plans our clients' PR and social campaigns.

Behind those campaigns sit more than 45 industry awards over the past decade, including PRCA Medium Sized Agency of the Year 2022, three CIPR Golds in 2022 and PRCA DARE wins in 2023 for digital and social media, media relations and low budget campaign work. For sustained growth programmes rather than one-off campaigns, Growth Catalyst is the version of this model built for FMCG and consumer brands, where an always-on press office for Astonish produced more than 100 pieces of coverage in six months, most carrying backlinks.

Who this model suits, and who it does not

An integrated team is the right call for mid-market and scale-up brands that need PR, social, content and video to pull in one direction with a marketing team too small to act as the glue between suppliers; for national product launches where the press moment, the influencer wave and the social content have to land in the same fortnight; and for public sector and purpose-led organisations running behaviour change campaigns that need earned credibility and owned reach at the same time. Our sweet spot is mid-sized UK brands and B2B and professional services firms, not FTSE 100 litigation PR.

It is the wrong call if you have one narrow task. If you need a single trade press programme, a TikTok-only channel build or a one-off product film, a specialist in that discipline may be cheaper and faster, and we will tell you so. Integration earns its keep when the disciplines genuinely depend on each other; when they do not, you are paying for coordination you will not use.

Five ways to test integration in a pitch

These five questions separate a joined-up team from a service list.

1. Ask who is in the room. If the PR lead, the social lead and the video producer cannot all attend the chemistry meeting, they probably do not plan together either.
2. Ask for one campaign report, unedited. A genuinely integrated agency will show earned, social and video results against the same objectives on the same page.
3. Ask where the video is made. "In-house" should mean employed production staff and kit, not a preferred freelancer. Ours is a production arm in our Leeds office.
4. Ask who owns the strategy day to day. You want a named senior person accountable for the commercial outcome, with the discipline specialists planning to one brief, not a coordinator relaying between departments.
5. Ask what they will not do. An agency that cannot name a boundary is selling you a list. Ours is paid media buying and web development.

For the full comparison framework, including the questions on sign-off routes, escalation and reporting cadence, use our guide to choosing PR, social media and content marketing in one team. If you are benchmarking on measurable return specifically, our evidence-based shortlist of UK PR agencies judged on ROI sets out the criteria we think matter.

Frequently asked questions

Is an integrated retainer cheaper than paying a PR agency, a social agency and a content studio separately?

The saving comes from removed duplication rather than a lower headline fee. One team does the audience research, planning and reporting once instead of three times, one senior relationship replaces three, and production made for PR is reused for social and video. The larger gain is speed, consistency and a single point of accountability.

What is the difference between an integrated marketing agency and a full service marketing agency?

A full service marketing agency may add media buying, web development or broader advertising to the mix. An integrated communications agency such as Prohibition PR concentrates on earned, owned and social communications, creative and video, and joins them into one plan. The difference is depth in communications versus breadth across all marketing spend.

Who owns the strategy day to day?

Strategy at Prohibition PR is owned within one team. Our two owner-directors, Chris Norton and Will Ockenden, remain on client work rather than appearing only at the pitch, and PR, social, content and video specialists plan against one set of objectives rather than separate briefs. You have one plan and one place to hold accountable.

How quickly do results come from an integrated campaign?

Timelines depend on the brief, so we set the KPI schedule at the Create stage before activity starts. As one reference point, a three-month Primula campaign secured coverage in more than 50 national titles and supported a Morrisons listing for new product development. In our experience owned channels move first, earned coverage follows, and commercial outcomes build over the campaign cycle.

Does an integrated agency handle a crisis when it breaks across press and social at once?

Yes. Because the same Prohibition PR team runs your press office and your social channels, a crisis response is coordinated from one holding statement across journalists, owned channels and stakeholders rather than negotiated between two agencies. Chris Norton leads our crisis work personally, we provide 24/7 cover, and Worldcom partner agencies can be brought in for incidents that cross borders.

Talk to one team about all of it

Prohibition PR is an integrated marketing agency based at Victoria Wharf in Leeds, delivering PR, social, content, creative and video for clients across the UK from one team, on one plan, measured in one report. If you are building the internal case for consolidating your PR, social and content suppliers, or you simply want proof that the integration is real before adding us to a shortlist, contact us in Leeds and we will show you the plans and reports, not the service list.