22 Feb 2013

Why branding yourself properly is key to getting a job in PR

With the boundaries between private and public

22 Feb 2013

With the boundaries between private and public becoming ever more unclear these days, it is essential that you represent yourself properly on all the different social media channels. It is quite shocking to see that, even in the present day, with social media having been around for a number of years people are still unaware of the damage that their Facebook, Twitter, YouTube, Foursquare or Pinterest accounts can do to their aspirations for getting that dream job in PR.

I realise it is quite obvious that uploading drunken pictures, writing rude posts and posting provocative material on your page is a sure fire way to ensure you will be going nowhere in the industry because, after all, if you cannot show yourself in a good light, then why would PR companies trust you to represent them?

clip_image002Valerie Forrestal from slideshare has discussed in a slideshow how the wrong material can jeopardise your chances of scooping a job. Using examples, such as the woman who was denied acceptance onto a degree course due to drunken images on her Facebook page, she has highlighted the pitfalls of not branding yourself properly.

Companies in all industries want respectable employees that they can trust. In the US, businesses have even taken the drastic step of asking applicants for their Facebook login details, so they can run the rule over them to ensure that potential employees are suitable.

Whilst this may be seen as over the top to some, really it is a logical step. If companies cannot access your private account, then is there something for you to hide?

The LA Times previously talked about how important it is to represent yourself properly in today’s social media-driven society, highlighting the need to “be sure your profile is cleaned up so it won’t put off any potential employers.”

Obviously, the more personal sites such as Facebook do not have to be covered in boring material. But to talk about how stoned or drunk you got last Saturday is certainly not going to endear yourself to your future employer.

Everyone is aware how powerful social media is in today’s society but, unbelievably, many are still not taking the necessary steps to represent themselves properly, which is harming their chances of progressing into professional employment.

It is only simple steps that have to be taken to ensure your social media channels are not your downfall.

Have you seen any interesting examples of people not representing themselves properly on their social media? If you have share them with us in the comments.

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