Only a few years ago blogs were used as online diaries and rarely utilised for their huge search engine and online PR benefits. In the past few years that has all changed as blogs are much more widely used as a way of bringing a human voice to a business or brand.
Today the online marketplace is full of conversations, and a business or corporate blog is a very personalised piece of communication to help you reach out to your customers.
At Prohibition PR we have been blogging for several years and have been helping clients to do it for a long time too. Our managing director Chris Norton’s blog is listed in the top 100 PR blogs in the world and he has been writing about their benefits for longer than he can remember.
In truth, if you want to reach out and converse with your customers, employees and stakeholders in a very personal way, you should certainly consider adding a blog to your website.
Corporate blogging can help you and your business to:
It is true that blogging can achieve all of these things but to do so it must be executed properly, for it to deliver the maximum return on investment in both time and money.
If you already have a website but would like a professional looking blog installing on your domain, contact us and we will give you a quick quote to mimic the design of your website within a blogging platform. Here are a few examples of blog mimics we have done before:
If you know you should be writing regularly on your blog but you don’t have the time, you can hire us for our specialist blogging skills and we will help you with your content strategy. Our team of dedicated copywriters will help you get the maximum benefits for the least amount of finance. This is about being clever not about being extravagant.
If you are interested in having a blog created for your website, feel free to contact us and we will talk you the process.