24 Sep 2018

When and where is luxury PR the most effective?

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24 Sep 2018

Luxury PR can work for any brand in the business of providing luxury products and services, no matter the specific niche. There’s no time it can’t help boost a brand’s image and sales because luxury customers are always going to buy; you only have to convince them that your product or service is the one they should choose.

That said, luxury PR can be particularly useful when a brand enters the market for the first time, when a brand is launching a new product or service, or when an old brand needs to remain relevant and fresh in the minds of its customers. It’s also the most effective when it is executed via channels that can easily reach the luxury customer.

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