24 Sep 2018

What makes a great luxury press release?

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24 Sep 2018

Every press release needs to have strong headings and impeccable grammar, but a luxury press release needs to go to a whole new level. Once all the primary features of a good press release are in place, the most important consideration is the positioning of the brand.

A luxury press release should create an air of prestige and sophistication around the brand it’s promoting, while simultaneously conveying the tone and voice of the brand. A luxury press release creates an illusion of scarcity, which will then trigger interest on the part of the consumer.

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