Let’s start by defining content curation. This is simply adding your own tone of voice to a collection of content from various sources on a topic that you then publish and share.
With that in mind, the first thing to do is define your topic. This has to be something your customers will find interesting/engaging. The information you curate has to be relevant and useful to your audience, whether that is industry news, customer reviews, top 10 lists, interviews, presentations the list is endless.
Once you have established your audiences’ interests, it’s then time to collect the content. With vast mediums of digital content now readily available, it is easy to obtain interesting content from videos, articles, webinars, social media posts, infographics etc. Utilising the best content out there will help your audience find answers efficiently and reward you with higher engagement levels.
Adding your voice is the next step. Let the audience know why they should engage with the content you curated and how they can get the most out of it.
Then publish it! Again, keeping your customers in mind, which marketing channels gets the best engagement from?