24 Sep 2018

What is a crisis in public relations?

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24 Sep 2018

A crisis in public relations occurs when a story or report, which is damaging to the reputation of a brand, breaks out through traditional or social media. These reports may be from a former issue the brand was involved in, contaminated products, or dealings with clients that may be exposed the wrong way. PR crises can be damning and can threaten the very existence of any company, as they can cause customers to abandon and avoid a business entirely if not handled correctly and in time.

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