24 Sep 2018

What is a crisis in public relations?

ShareTweetPin0 Shares

24 Sep 2018

A crisis in public relations occurs when a story or report, which is damaging to the reputation of a brand, breaks out through traditional or social media. These reports may be from a former issue the brand was involved in, contaminated products, or dealings with clients that may be exposed the wrong way. PR crises can be damning and can threaten the very existence of any company, as they can cause customers to abandon and avoid a business entirely if not handled correctly and in time.

Leave a comment
More Posts
Comments
Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.