Before starting a content marketing strategy, it is of vital importance that you can answer key questions that define the purpose of the proposed strategy.
Firstly, who exactly is your target audience? Is there an age range? Is it gender specific? Are you targeting children, teenagers, adults? Build the best picture possible of the target audience.
What’s the main purpose/goal? This could be to increase sales, create brand awareness, collect new leads, drive traffic to the website.
There are endless possibilities of what this could be, but it is important to define a specific goal/purpose before starting a campaign.
Answering these questions will help you achieve your goals quicker.