13 Jul 2018

How Do I Measure Content Marketing?

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13 Jul 2018

You can measure the success of content marketing by using Google Analytics to measure user demographics and behavior, using Hootsuite to track social media shares, follower growth and comments — the higher the dividends, comments, and followers, the higher the success of your content marketing. Use metrics like Marketing Qualified Leads (MQLs), MQLs per channel, MQLs to Sales Qualified Leads, open email rates, and click-through rates to determine the ROI of your marketing efforts.

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