You can use social media to grow your business by doing the following:
Map out a Social Media Marketing Strategy
An excellent strategic approach is the foundation of any successful project. You should already have a clear understanding of the goals and values of your business before you even think of spreading your message across social media. Your activities on social media have to blend well with those goals and values.
Create a schedule that will help you manage your social media activities. You could assign specific tasks to each day of the week, Mondays could be for focusing on a particular task, for example. With a schedule in place, it will also be easy to assess your progress. You can also create an event and content calendar, to mark your upcoming special events and holidays. The content you create will then be centred around that information.