25 Sep 2013

Top Tips: Advanced community management Seminar

Early last Thursday morning, the Prohibition PR

25 Sep 2013

Early last Thursday morning, the Prohibition PR team travelled to the Yorkshire Sculpture Park to host a special breakfast seminar on advanced community management as part of our Social Media Training Series.  A variety of business and marketing experts from all over the country came across to evaluate their current digital and social media strategies and, more importantly, to find out how to adapt and improve them.

Prohibition PR founder Chris Norton led the session, in which he covered all areas of strategic community management; from the effective use of social media for business, to making full use of specialist insights tools to measure online success.  The main focus of the presentation was to offer a genuine insight into how to turn online ‘fans’ and ‘followers’ into real customers – a concept with which many businesses still seem to struggle with.

After refreshing with a quick tea break and a huge bacon sandwich, Julia Dettler from Search Laboratory took to the stage with her presentation on SEO and best practices in corporate blogging.

The issues raised in the seminars obviously resonated with the audience, because following the session; we had some really interesting questions and discussions.

If you missed out on this event, you can watch the full presentation here on our YouTube channel and if you have any questions, just contact Emily on 0845 519 6942 or you could go really crazy and actually tweet us.

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  1. Chris Mayhew October 2nd, 2013 8:43AM

    Looks like a great session. A lot of businesses still think that the ultimate goal is to increase ‘followers’ and ‘likes’ on social media but engagement has always been the key. Thanks for sharing the video.

    • Chris Norton October 2nd, 2013 10:59AM

      Thanks for the feedback Chris. I totally agree engagement is the key and also it is often the hardest thing to do. I believe you need a critical mass on your social channels to get a decent level of engagement but sometimes we run smaller communities and because the audience is correct they are really engaged. Every client is different though.

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