11 Apr 2012

The Power of the Media

During a recent seminar at university, we

11 Apr 2012

During a recent seminar at university, we were discussing dissertation topics. The media was one of the topics that we thought of. It got me thinking, just how powerful is the media? How much of the news we receive is actually 100% fact?

The news that the population of North Korea is state controlled due to the communist state the Government insist upon. That gets me thinking though, how on earth do we know that our news isn’t controlled by our state? We’re told that the news is 100% fact (to a certain extent) but how can we be totally sure?

This topic really got me in to public relations in a way, during my media course at sixth form, we looked in to how other countries received their news, and how it differs from our democratic society.

I can’t imagine being so sheltered from the media, especially with all the news we receive. There isn’t a moment in the day were we are not confronted by some form of media, especially now-a-days with our constant need for social media. I check Facebook constantly throughout the day, along with Twitter and I update my blog as much as possible, so there isn’t a point in the day were I am not receiving some form of news.

This is partly due to my course though, as it is incredibly important that I keep up to date with news. I have numerous news apps on my phone in order to stay up to date with the goings on in the world, like my previous blog post highlights, Kony 2012 has shown the true power of social media in the world.

I have a strong feeling that when my time comes to write my dissertation, that media/social media will be the topic that I write about, considering the fact that they both play such a major role in PR.

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  1. Name *Ross April 11th, 2012 3:11PM

    Message *Interesting post that I relate to having lived in other countries and seen how their news of the same subject differs from ours. It shows how biased the media is in our and other countries depending on the social norm in the country broadcasting the news. In Asia it’s at first shocking to see dead and mutilated bodies when they report on accidents or disasters but then you realise that’s the reality and we are in fact quite sheltered in our country. My american wife has said to me that she was amazed about the amount of international news we have when she moved over and that most people in the US don’t know most of what is going on outside their country. A straw poll of her friends in the US (who are believe it or not educated people) and only one from nine had heard of the Kyoto treaty. Scary when you think they run most of the world.

  2. Amy April 11th, 2012 4:04PM

    Hi Ross,

    Thank you for your response to my post! You raise some interesting issues that we as PR people face, and we as society face as well. Even though we are told for a fact that this news is 100% real and newsworthy, we’re faced with the problem of believing everything news reporters say.

    Needless to say it is interesting for me as an up and coming PR practitioner to think of these issues, and try and make sense of it in my own mind!

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