Over the last couple of years we have been working closely with a number of the best marketing agencies in the country to help them seed their viral campaigns on the web whether that is news, video, apps or even music. It’s the best part of the job and we get to play with some amazing content and stunning videos from all kinds of different sectors and as long as the content is good we are happy to help.Read More
Google’s latest announcement has made it official that selling page links and including paid-for placements on your blog can and will damage your PageRank. In the announcement Matt Cutts, Google’s Head of Web Spam stated that ‘selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations.’ Such action has been taken out recently on the florist giant Interflora for breaking Search Engine Optimisation guidelines by manipulating links to improve its PageRank. Penalisation of Interflora is the latest proof that even the largest brands are not immune to Google’s rules and regulations.Read More
That old saying ‘forewarned is forearmed’ can be applied to many fields – and most especially to when you’re being interviewed by a journalist.Read More
With the boundaries between private and public becoming ever more unclear these days, it is essential that you represent yourself properly on all the different social media channels. It is quite shocking to see that, even in the present day, with social media having been around for a number of years people are still unaware of the damage that their Facebook, Twitter, YouTube, Foursquare or Pinterest accounts can do to their aspirations for getting that dream job in PR.Read More
Communicating with your loved ones from beyond the grave has always been a task left to the mediums and Derek Accoras of our day, but now the creepy séances, flickering candles and moving objects are a thing of the past. As long as the dead had Twitter, they can stay alive via a new Twitter app, LivesOn by favouriting tweets and posting links to topics they once liked. Your loved and lost can truly stay alive through the power of social media, but is this revolutionary or just down right creepy?Read More
It’s almost that time of the year again which most of us dread. Red roses and pink love hearts smeared over every shop, no chance of table reservations and a depressing 24-hours for all singletons – its Valentine’s Day. But love it or hate it, it’s a great time for PR stunts and campaigns and here are five of my favourites from recent times:Read More
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