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Instagram Videos – Are they enough to rival Vine?

Facebook-owned mobile app, Instagram last week delivered an exciting new feature to its users with the option to record videos which can last up to fifteen seconds. And true to Instagram, 13 video-specific filters have been designed to choose from, along with the option of choosing a still from the recording to be used as the video’s cover.

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Heard on the Vine about Twitter’s new way of video sharing?

Despite already enabling us to share our pictures from Instagram and our videos from YouTube, Twitter now has a new way to share videos within its tweets. Twitter has shown us how brands can connect with their target audience, by providing an open door to the vast ocean of consumers. Due to the concise nature of Twitter posts, the public give every word they tweet the full consideration that they need to give to produce an accurate response or opinion that they have in mind. The function of the RT (retweet) for the average person can boost promotion of brands; it provides free advertising. Video sharing presents an interesting marketing opportunity.

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