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Content marketing – it’s not just content for contents sake

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean? And why is it …Read More

Influencer relations – the do’s and the don’ts 

Just over a year ago I started a blog. It was more of a cathartic exercise than anything work related, but it has provided me an invaluable insight into what works for influencers and what’s an absolute turn off. With this in mind I’ve put together my top tips for more engaging influencer relations. The …Read More

The ultimate social media cheat sheet

It is fair to say that it seems that everyone these days is glued to social media. Whether it’s a continuous stream of tweets or a Selfie in every location known to man we are now a generation obsessed with sharing. With most social media users accessing platforms on the go from their phones and …Read More

Are Snapchat priming their service for advertising with live stories?

Snapchat is becoming big news. Despite being only three years old, the popular ephemeral photo-sharing app has taken off in a big way, and has already rebuffed a lucrative take-over bid from Facebook, seen its user numbers rocket and has now been valued at over $10 billion. Whilst many see the Snapchat service as something …Read More

13 Jun '13

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Top Tips for a successful Work Experience in Public Relations.

Don’t be afraid the agency is not as scary as the name may seem, except Chris Norton, watch out for him! I had no idea, clue, understanding, gist or hint about Public Relations, the term I like to use for myself in a situation like this is ‘I am a blank canvas’ meaning I have …Read More

04 Mar '13

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PR Interviews: 7 types of question a journalist might ask and how to deal with them

That old saying ‘forewarned is forearmed’ can be applied to many fields – and most especially to when you’re being interviewed by a journalist. Journalists are generally pretty skilled at asking questions in such as way that will get their subjects talking – whether they want to or not! But if you’re forearmed – not …Read More

01 Feb '13

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Top Tips for a successful Work Experience in Public Relations

Prior to my internship with Prohibition PR, I had no idea what Public Relations was and how it worked. Having gained three months experience now, I am amazed at how much I have learned in such a short period. Here is my list of tips that I have learnt from working with the Prohibition team: …Read More

20 Sep '12

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Pinteresting! The top 35 list for getting the most out of Pinterest

Since its launch in 2010, the social networking site Pinterest has gone from strength to strength. Within just its first nine months, the site had gained over 10 million users, making it the fastest-growing site ever. Today, the site has generated over 2.7 million active (and somewhat addicted) users – It seems the world just …Read More

13 May '12

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Public relations: Taking a Job Interview Too Far?

Okay so we all know that questions at a job interview can be pretty difficult to answer, or have a response that you would rather not say but you have to say it in such a way that is not offensive to the employer or the company, so what would you say if you were …Read More