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social ROI

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Social ad best practice – five things you’re doing wrong and why

What is Facebook Advertising?

Three years after the launch of one of the most prolific social media platforms, Facebook made the lucrative decision to launch an advertising capability within the channel. Facebook advertising has become known within the industry as one of the cheapest ways to advertise online, over Google PPC and traditional web ads. When used correctly, advertising on Facebook can also be much more targeted than other forms of advertising, making it even more effective – no wonder that in 2018, it controlled a 20% share of the entire digital advertising industry.

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