One of the most interesting statistics I noticed was that 75% said social media had been responsible for creating positive PR
about the company and 40% saying social media had helped mitigate PR problems. Those are quite bold statements but here are some of the other interesting headline statistics:
Personally, I think these percentage numbers are quite high and I think that’s probably because the people that completed the survey were already advocates of of social channels, as the survey was pushed on twitter, blogs and Facebook. I should point out that some businesses were also contacted through email. However, when I speak to local business people I tend to find people are using Linked-in to promote themselves or their companies, so I think that statistic is probably pretty accurate. I also think many companies are trying to keep the costs down by doing things themselves but there is a lot to be said for doing things correctly. For instance if best practice is not being followed properly, or a channel or blog is missing a certain plug-in or widget, the company could be missing a trick to getting the maximum search benefits from their content creation. In other words their content won’t be working for them as much as it could be.
Overall, I find these results very positive. Social media now has a big role to play in our region but it’s not the be all and end all, it’s just one part of a marketing mix. Traditional media relations, advertising and eMarketing all still have significant roles to play.
You can download the full survey results from Charlotte’s presentation which is here on Slideshare..
This is also cross posted on Dead Prohibition.
will be revealing themselves to you shortly I expect.
I don’t normally cover that many case studies on the blog but I decided recently that I am going to try and do more of this. This is mainly because when I have been speaking at events, people really seem to prick up and listen more at the case study section. I think most people prefer to here about practical application rather than the theoretical side.
So here goes – one of the online word-of-mouth marketing campaigns that has got us really excited has been the launch of Audio Technica’s search for an alternative Christmas Track. Here’s some campaign blurb we have written to put you in the picture:
The popular music manufacturer is looking for fun and vibrant YouTube video entries from the underground music scene that put a positive new spin on the age old tradition of Christmas carols.
The nationwide competition, which is being judged by Grammy & Brit award-winning record producer and chairman of the Music Producers Guild Steve Levine, is being formally launched via Audio-Technica’s social media channels of Facebook and Twitter.
The online competition is not restricted to any particular type of music so bands, DJs or music producers from any genre have the opportunity of scooping either the top prize of £500 or five runners-up prizes of £100 worth of Audio-Technica equipment. As an extra incentive the first 100 entries will all receive a free pair of Audio-Technica ATH-CK51 headphones worth £30 each.
We launched this particular campaign last week and we have already had some brilliant entries and posts from influential bloggers in this area. To bring it to life I have enclosed one of the video entries for you to take a look at – it’s quite amusing although I do admit if feels weird writing about Christmas already.
This campaign has come about because we held a strategic social media workshop with Audio-Technica a while back now and from that workshop we drew up a clear strategy to help them become more fun and engaging online. I think this campaign is a great way of doing this, as it allows musicians to express themselves using their own user generated content.
The campaign I have highlight here is just one we are working with them on. We are also helping Audio-Technica with some blogger relations and have a number of new campaigns to tell you about later. To help bring blogger relations to life I thought I would share a quick post from one of the product reviews we have organised recently to give you a flavour.
The great thing about Audio-Technica is it produces really good quality products that are right down my street and if you have good products, then your customers or bloggers should say nice things about them and if they don’t then you can use that feedback to make the products better. Don’t be scared to ask bloggers, or any influencer for that matter, their opinion.
To stay in touch with the latest entries, just subscribe to Audio-Technica’s YouTube channel here.
So that’s enough about the campaign, if you can play a musical instrument, why don’t you have a go and get yourself a free pair of headphones? You never know it could even be fun!