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The top social media stories – October 2014

The month of October is always a busy one, with the colder weather creeping in and social media suddenly overrun with snaps of pumpkins. Now we’ve reached the start of November we thought we would take a look back at the best social media articles of the month and why we love them. From Marketing tips and tricks to “how to make women more dateable” our list has it all.

  1.  How social media turned against women…
    by Catherine Buni & Soraya Chemaly (@ckbuni and @schemaly)

This article on The Atlantic looks at how social media content is reminding woman that “what these people are doing is, reminding woman that, no matter what they are still women. They are forever vulnerable.” Touching on the celebrity photo hacking scandal and harassment over social media, the article has an interesting take on social media content and its effects.

  1. How Facebook is changing the way users consume journalism…
    by Ravi Somaiya (@ravisomaiya)

Facebook has one fifth of the world logging on monthly and drives upwards of 20% of traffic to news sites. Facebook is becoming the go-to news outlet for all news needs, they are leading the change on how people consume journalism. The people at Facebook believe that you are in control of the news you want to read thanks to the friends you connect to, and the pages you like.

  1. 10 ways to creatwomene contagious content for social media…
    by Vinay Koshay on Jeff Bullas

Vinay outlines 10 ways to stand and make an impact on social media and provides reasons as to why people like to share things on their platforms. This post provides step by step tips and in depth advice on how to create contagious, sharable content that your followers will love.

  1. Steve Harvey launches website to help women “become more dateable”

By Jeff Bercovici (@jeffbercovici)

American actor, comedian, TV host and author Steve Harvey says that “women are wired differently” and that even the biggest dating sites in the world aren’t right for them. In this article, he maintains that women don’t just want to date, they want to know there is the possibility of a future. He’s joined forces with those behind social matchmaking sites Match.com, OkCupid and Tinder. It’s an interesting take on how people see love and why, and how social media is playing a larger role than ever.

  1. Getting organic engagement on Facebook…
    by Nicole Miller (@nmillerbooks)

In this article, Nicole Miller looks not only at how to generate engagement, but looks at what role Facebook should play in a social media strategy. She also looks at her own experiences and the biggest lessons to be learnt when using Facebook as part of a social media strategy. As well as incorporating her own advice and tips she includes the experiences of others on Twitter, to ensure the article provides a broad insight into the matter.

  1. 12 Essential Elements of a social media strategy…
    by Pam Dyer (@pamdyer)

In this piece, Pam Dyer takes a look at how to start from scratch and incorporate social media into your marketing strategy in order to make it successful. Focusing on how to run social media and how to build it into a successful strategy, the piece gives advice on setting out KPI’s and understanding your audience, along with planning a social media calendar and posting the right content.

  1. How are under 30’s using social media…
    by Jillian Richardson (@jrichardson256)

At number seven, Jillian Richardson looks at how millennials are using social media, whilst breaking down four key insights we need to know. The article crunches stats and info, before moving on to provide insights and analysis. The article is a great read for anyone striving to ensure their social media strategy is as effective as can be.

  1. Social media mistakes most likely to cost you a job…
    by Jacob Davidson (@JakeD)

With job prospects still relatively low and social media use continuing to grow it’s important to look at preventing the mistakes that could cost you your dream job. With 55% of employers saying they have reconsidered a candidate based on what they find on social media (61% of that being a negative double take) it’s essential to put your best foot forward on your social media.

  1. The LinkedIn Effect.
    by Rick Smith (@RickSmithAuthor)

Social media has changed the way we interact in almost every area of our lives. This article provides an interesting take on why social media networks are now essential for success in the job market. Looking at how to make the most of social media and how essential our “weak ties” with people can be for our professional success, it’s a must read for any job seekers.

Have we missed something you think we should have included? Then let us know in the comments.

Big client win ‘suits’ Prohibition

Yorkshire-based Online PR and Social Media specialist agency, Prohibition, has won another major new client by adding the national formal menswear retailer, Suit Direct to its ever-expanding portfolio. suitdirect

Suit Direct, a national formal fashion brand with more than 15 stores across the UK sells suits, shirts, jackets, belts, shoes and many other men’s accessories. The male fashion brand has hired the integrated PR agency to manage and grow its social media and digital presence, with the core aim of boosting online visibility and securing sales through social media.

To date Prohibition has already surpassed all of its targets on Suit Direct set by the brand and has more than quadrupled its sales through a strategic social media engagement programme.

Suit Direct is owned by The BMB Group which is one of the largest menswear companies in the country. The wholesaler offers a mix of formalwear and casualwear fashion brands including: Gibson London, Racing Green, The Label, Pierre Cardin, Scott and 1 Like No Other and many more.

Divisional Director at BMB Group Andrew Thomson commended: “At Suit Direct we have stores across the UK and our mission is to provide the best outfit possible for the right price. We currently offer ten different brands, with three different fits, to try and ensure we have the right outfit for anyone. We appointed Prohibition due to their extensive experience in social media marketing, the campaign has already surpassed all of our expectations and we are looking at other ways to work closely together. ”

This latest announcement follows a number of exciting client wins for the agency including Country Baskets, Robinsons Relocation and national house builder Keepmoat Homes. 2014 was already Prohibition’s most successful to date as the agency has appointed a new company director, hired an additional two staff members and moved to much larger premises in Chapel Allerton.

Founder and managing director, Chris Norton commented: “We’re really excited about working with BMB Group on the Suit Direct brand as we love a good challenge and anything that is sales related from social media is a genuine test. The marketing team strongly felt that our specialist expertise in social media marketing and online PR would greatly benefit the brand and our service is already paying huge dividends in terms of exposure, referrals and of course sales.”

Prohibition shortlisted for 2014 CIPR ‘Outstanding Small Agency’ award

What a way to end the week! Here at Prohibition, we’re delighted to announce that we’ve been shortlisted for the Outstanding Small Agency award at the 2014 CIPR Awards.

Blog Rebecca Wharmby (L), Will Ockenden, Vicki Murphy, Blog Adam Worrall, Chris Norton, Emily Moult (R)

The CIPR PRide Awards for the Yorkshire and Lincolnshire region are hosted yearly at the Queens Hotel in Leeds, and recognise the highlights from the PR industry in the area for the calendar year. Dedicated to showcasing the work of leading PR teams and consultancies, we’re delighted to say that we’ll be in attendance, enjoying the event again this year.

The nomination for 2014 isn’t the first time the Prohibition team have been acknowledged by the CIPR, having taken home the Gold Award in 2013 ‘Best Use of Digital’ category for our Student Wire campaign.

The great news continues to add to what has been a record breaking year for us, which has already seen our agency double in size, move to larger office and appoint a number of new staff members. We can’t wait to head to celebrate at the Queens Hotel on 27th of November and face off against some of the best agencies in the area. Fingers crossed, and we’ll see you there!

Social Media ROI event proves a huge success

Yesterday at Yorkshire Sculpture Park, the Prohibition team headed up another of our strategic social media seminars for industry professionals, this time focusing on generating an ROI on Social Media. With over 30 guests in attendance, our MD Chris delivered a half hour seminar advising organisations on the best ways to generate and calculate a return on investment.

Chris presenting

The seminar went down a treat, and once the presentation was concluded, Chris spent time fielding multiple questions from what was a clearly engaged audience. With some attendees travelling from as far afield as Nottingham to gain insight into the subject, the topic of Social Media ROI is clearly one of genuine interest within the industry.

Following Chris’ presentation (the slides can be seen in their entirety at the foot of this post) and after guests enjoyed a breakfast of bacon and sausage sandwiches along with multiple mugs of fresh coffee, Colin Docherty, the SEO Account Manager at Search Laboratory delivered a master class on Google Analytics, which was equally well received by the crowd.

Our event had a great turnout, with over 30 industry professionals in attendance.

Following the success of yesterday we can’t wait to get our next event planned, so keep your eyes peeled for information on our next strategic social media seminar, which should be taking place around June time.

Launching “housemate speed dating”

Housemate Speed DatingHow do you make an estate agent relevant and appealing to the notoriously fickle student market? That was the brief Parklane Properties set Prohibition, and we relished the challenge. 

We responded with a programme of creative executions spanning traditional PR and social media channels, aimed at engaging with the student audience in a meaningful way, while ensuring we directly drive signups and footfall. One key campaign tackled the age-old challenge of finding compatible housemates, with the launch of “housemate speed dating” a series of events that put a new twist on the tried-and-tested matchmaking activity.

Housemate speed dating was aimed not only at those students who were new to Leeds and seeking accommodation for the first time, but also at those moving from halls or looking to establish new friendship groups.

The mechanism was simple; students were able to scope out potential ‘roomies’, or several housemates for a house share, by taking place in a series of timed ‘dates’, as well as games and activities aimed at assessing compatibility, for example, attitudes towards tidying. Along with the ‘speed dating’, students also had the opportunity to find out more about Parklane’s portfolio of student properties – crucially, helping drive new signups.