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press coverage

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Top tips on how you can secure product placement coverage for your brand

There are many types of features, stories and press releases that are regularly pitched to the media and one type that’s fairly common, particularly around this time of year, is product placement. This could be a new product launch, a limited edition product or it could be products that are part of a brands Christmas collection. With multiple people frequently contacting journalists in relation to products that they’re looking to get featured, it can sometimes be tricky to get yours to grab their attention. With that in mind, here are some top tips on how you can maximise your coverage opportunities and better your chances of getting your products featured.

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Top five tips on how you can make the most of your media coverage

When you secure media coverage, whether it’s a news story, a feature, a case study, product placement or a comment opportunity, you want to ensure you’re making the most of it and getting it in front of as many eyes as you can. With that in mind, here’s our top five tips on how you can take advantage of and maximise your well-earned media coverage:

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