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Top Ten Instagram Tools

Top Ten Tools – Instagram Instagram is one of the newer social media platforms on the block, when compared to digital veterans like Facebook and Twitter. However, it is rapidly becoming one of the most popular, with the site reaching the 10 million user landmark within 10 weeks of its launch. The photo-sharing site now …Read More

The Prohibition Seven Days of Social

Fast moving, always adapting and often controversial, social media is an area where many of us have divided opinions. We like to keep our ear to the ground in the social media world, and as the week comes to an end, we’ve put together a few of our favourite pieces of social media content from …Read More

Are Snapchat priming their service for advertising with live stories?

Snapchat is becoming big news. Despite being only three years old, the popular ephemeral photo-sharing app has taken off in a big way, and has already rebuffed a lucrative take-over bid from Facebook, seen its user numbers rocket and has now been valued at over $10 billion. Whilst many see the Snapchat service as something …Read More

How mobile is paving the way for social media developments

Worldwide mobile phone sales are on fire. Currently, over one billion mobile web users are scrolling through the 1-4G universes, and their massive influence over social networks is becoming increasingly more apparent. If you’re after a good example, look no further than the new Facebook new Messenger app and how hard they’re pushing it on …Read More

05 Jun '13

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What online PR campaigns can teach us about measurement and ROI

It’s no secret that the traditional PR measurement model is woefully ill-equipped to deal with today’s integrated online PR campaigns, and new, data-driven methodologies have emerged to effectively tackle social media PR. However, while traditional agencies may still judge the success of a campaign on ‘equivalent advertising value’ or a nebulous ‘PR value’, an understanding …Read More

03 May '13

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The Top 10 PR Campaigns in 2013

Time is ticking away and we are now five months into 2013 and after several stonking PR campaigns in 2012 which we shared with you lovely people in our lengthy review last year, we felt it was only right to analyse some of the best of 2013. Feel free to have a look through our …Read More

31 Jan '13

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It’s official: online marketing is the next big step for British companies

With the news that the majority of digital marketers are forecasting that their budgets will grow significantly this year, it seems that companies are finally understanding how vital it is to have a strategic marketing strategy that works online. Research in the US, carried out by Best Practices, LLC found in a study of digital …Read More

10 Jul '12

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The PR benefits of Google Hangouts

We are all aware of the Skype and FaceBook video call, but the latest of social networking platformsGoogle+ has recently released its own version of video calling “Google Hangouts“. Facebook’s video calling is only one-to-one calling, with limits on the other activity that you can do on the site once on a call, and on …Read More

16 Mar '12

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Pinning Your Hopes On Pinterest

None of us need to be told that social media is a fast-moving world and the site du jour is a vivid example. Pinterest has come a long way in a very short space of time. Launched just two years ago and still in open beta status, Pinterest is already attracting more 1.9 million visitors …Read More

Three useful sites for PRs looking to evaluate online sites

This week I have been doing quite a bit of analysis and research into bloggers and online influencers. This has become part of my day job reading, researching and engaging and I am often asked by other PR professionals to give recommendations on some of the tools that I use. So I thought a quick …Read More