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The Fuelband: Better to be a part of Apple’s pie?

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After a flurry of reports from the technology and mainstream press over the weekend pointed towards Nike discontinuing its flagship wearable technology, the Fuelband, is it a sign that Apple will dominate the growing wearable market as much as it has the smartphone market?
Whilst the Fuelband hardware is looking set for the chop, the software looks ready to jump onboard the rumoured ‘iWatch’, Apple’s presumed entrant in to the wearable market. The market is already being explored by tech giants Samsung and Google, but Apple’s entry would be a definite turning point as it would tap in to the company’s huge user base and possibly bring about the introduction of wearables to the mass market, and not just the early adopters.

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