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Prohibition delivers innovative social media ‘tweet shop’ for national housing organisation Keepmoat

Last month, we were lucky enough to work alongside Keepmoat, one of the national market leaders in sustainable community regeneration and housing, to help them to stand out at key industry trade show, CIH, held at Manchester Central.

Briefed by Keepmoat to make its presence at the conference stand out amongst the crowd, we were tasked with creating something to differentiate their event stand from competitors at the event, and achieve a measure of event amplification which would make the organisation stand out in terms of visibility.

Through taking a strategic approach to social media, we created a blend of exciting stand themes, and event commentary which increased the footprint of Keepmoat’s stand, in turn driving footfall and creating a real buzz around the company’s offering.

The strategy we undertook centred around a ‘Tweet-Shop’ on the Keepmoat stand, which gave CIH visitors the opportunity to pay for multiple food and drink items by simply tweeting. Creating a large presence in the social media sphere, the stunt succeeded in providing online visibility of Keepmoat’s presence at the event, prompting social media users to head to the stand and promote it.

In addition to encouraging guest participation in the tweet shop, we worked throughout the event to provide a live commentary of goings on inside Manchester Central, letting interested followers on Twitter know of keynote speakers and demonstrations taking place at the Keepmoat stand.

Calling all marketing graduates

If you’re a graduate looking to get your first break in the industry and you have a passion for all things marketing, then there might be an opportunity for you with one of our nationally renowned clients.KeepmoatLogoSquareSmall

The Company

Keepmoat is a national market leader in sustainable community regeneration, housing, and planned and responsive repairs to the UK housing industry.

The Job

A new opportunity has arisen with our client, Keepmoat, in their head office marketing team. Do you have a passion for marketing and an interest in all things digital? They are looking for an analytical-minded graduate to join a fast-growing team in Doncaster to support the management of company statistics, as well as being involved with other exciting responsibilities. Apply now for a chance to become Keepmoat’s new Marketing Assistant.

Get in touch

If you’re interested, please email marketing@keepmoat.com with a covering letter and a copy of your CV.